Social media research assistant, Library Communications

The University Libraries seeks a graduate research assistant to help advance its strategic communications via social media. The 20-hours-a-week position reports to the Community Engagement Librarian.

The RA will work with the Community Engagement Librarian on projects that include:

  • Developing a content calendar that follows the academic year and creating engaging, compelling content;
  • Creating content plans for social media campaigns;
  • Developing a comprehensive social media strategy for the Libraries;
  • Regularly gathering and analyzing metrics to improve the Libraries’ social media presence;
  • Coordinating a group of approximately 30 social media managers across the Libraries, including identifying and booking guest speakers for monthly learning meetings and providing coaching on best practices;
  • Cultivating social media followers with in-person events and activities.

Desired qualifications

  • Excellent writing and content development skills
  • A passion for social media as a tool for marketing and organizational communications
  • Strong familiarity with common social media platforms and best practices
  • A basic understanding of metrics and how they inform social media practice
  • A strong visual sense
  • Attention to detail
  • Ability to complete projects on deadline and with minimal supervision.
  • Background or interest in marketing, public relations, journalism/mass communications, or library science a plus. Photography, videography, or design skills also a plus.

 Hours, salary, and benefits

 Hours are negotiable. Some assignments may require occasional evening or weekend hours.

The position is available beginning January 2019 with a salary of $1336.42/month. This position may be eligible for the graduate student health insurance and other benefits may apply.

To apply

Please send a letter of interest, CV/resume, and contact information for 2 references to Emily Jack, Community Engagement Librarian, jack@email.unc.edu . Please use the subject line “RA position.”