Director of Annual Giving, University Libraries

The University Libraries seeks a creative Director of Annual Giving to join the successful and dynamic Office of Library Development. The Office of Library Development is responsible for establishing the strategic direction and tactical implementation of all activities in support of fundraising for the University Libraries. This includes major, principal, annual, planned, and institutional giving, as well as prospect and donor events, gift reporting, gift acknowledgement, stewardship, donor relations, and development communications. In addition, the Office of Library Development manages the activities of the Friends of the Library Board of Directors.

In this newly conceived position, the Director of Annual Giving will lead the University Libraries’ Friends of the Library annual giving program, which includes multi-channel solicitations with an acute focus on digital fundraising. The Director of Annual Giving will serve as a frontline fundraiser with a personal portfolio to identify, cultivate, and solicit leadership gifts of $1,000 – $50,000. This role emerges at an exciting time for the University Libraries as the University of North Carolina at Chapel Hill wraps up a campus-wide Campaign for Carolina and the Libraries craft plans for a University Libraries Centennial Celebration in 2029. The Director of Annual Giving will play a pivotal role in helping to establish major fundraising initiatives around the Libraries’ Centennial Celebration as well as other special fundraising needs within the Office of Library Development.

Reporting to the Executive Director of Library Development, the Director of Annual Giving will develop new strategies to help diversify and expand the Friends of the Library donor base, and strengthen relationships with Library donors, staff, and volunteers. The Director of Annual Giving will develop and maintain an active pipeline of qualified prospects, research and analyze data and trends, and prepare reports for the Office of Library Development and Library Administration.


Leadership (15%)

  • Create and lead a comprehensive plan for the University Libraries annual giving program
  • Develop a strategy for renewed annual giving levels for the Friends of the Library, working with team to implement stewardship
  • Develop and implement efficient processes and tools to work collaboratively with Library Communications and the University Development Offices of Annual Giving and Prospect Management and Analytics
  • Manage the annual fund budget; develop and monitor operational reporting for Annual Giving
  • Serve as staff liaison to at least one Friends of the Library Board committee

Frontline Fundraising (50%)

  • Maintain an active portfolio of 100 annual giving prospects
  • Identify, cultivate, solicit, and steward gifts of $1,000 – $50,000 to meet Annual Fund goals and key performance metrics
  • Establish relationships with donors through phone calls, correspondence, participation in events, and in person meetings
  • Respond to donor inquiries, including providing information about giving opportunities, to establish strong relationships built on timely response, accuracy, and respect

Solicitations, Marketing, and Outreach (25%)

  • Plan, design, organize and implement all aspects of annual fund solicitations via electronic, print and web-based platforms, especially with a new focus on digital fundraising
  • Collaborate with the Library communications team to develop fundraising appeals, marketing collateral, and stories for Library newsletters and magazines
  • Develop new outreach strategies to expand the Friends of the Library donor base, including former student Library employees (as alumni), parents, and GiveUNC

Donor Discovery and Record Management (10%)

  • Research and analyze data and trends for annual giving, to identify prospects and build a robust donor pipeline
  • Enhance new donor acquisition efforts
  • Help generate and prioritize prospect lists for Library initiatives and frontline fundraisers, including donor diversity
  • Maintain up-to-date and detailed records of all donor interactions and related activities in DAVIE, the University’s alumni, and development information management database

Required qualifications

  • Relevant post-Baccalaureate degree required (or foreign degree equivalent) with three years or greater of related professional experience; for candidates demonstrating comparable professional backgrounds, will accept a relevant Bachelor’s degree (or foreign degree equivalent) and five years or greater of relevant experience in substitution.
  • Three years successful annual giving and/or transferrable experience
  • Demonstrated understanding of basic principles and techniques of fundraising, including strategy and analysis, communications, data management, solicitations in various forms (direct mail, electronic, social media, by phone, and in person), and donor research
  • Exceptional written and oral communications skills
  • Ability to multi-task, work independently, and meet deadlines in a dynamic, collaborative work environment
  • Robust inter-personal relationship skills, including demonstrated effective interactions with a variety of constituents including donors, alumni, faculty, staff, and volunteers
  • Customer Relationship Management (CRM) software or fundraising databases experience
  • Ability to conduct local and regional travel as well as evening and occasional weekend work

Preferred qualifications

  • Five years of successful annual giving and/or transferrable experience
  • Experience with academic library fundraising and development
  • Familiarity with the University of North Carolina at Chapel Hill’s DAVIE (Database for Advancing our Vision of Institutional Excellence) Customer Relationship Management (CRM) system

 The University and The Libraries
The University of North Carolina at Chapel Hill was the first public university in the nation. UNC Chapel Hill now has an enrollment of approximately 30,000 students, employs more than 4,000 members of the faculty, and 9,000 staff, and boasts more than 350,000 living alumni in 50 states and 147 countries.

The University Libraries aspires to set the standard for public university research libraries in the digital age. As one of the premier libraries in the South, we are an essential partner in the research, education, clinical care, and public service missions of UNC-Chapel Hill. The library system includes 10 on-campus Libraries, with nearly 10 million volumes, rich archival collections, and a growing investment in digital collections. We are creating a community that is inclusive, open, and equitable for all. The University Libraries’ Reckoning Initiative uses equity, inclusion, and social justice as a lens for all our work. Our Sustainable Scholarship Initiative seeks to transform scholarly publishing and democratize access to scholarship for the public good. The University Libraries is committed to increasing the diversity of its staff and welcomes applications from candidates who bring additional dimensions to our mission and work. We strive to create an environment of respect and collaboration where vision and innovation can flourish.

The Region
The Triangle region is one of the most desirable places to live and work in North America and offers its residents a wide array of recreational, cultural, and intellectual activities. The mountains or the seashore are less than half day’s drive from Chapel Hill.

Salary and Benefits
This is an “at will” appointment. Standard state benefits of annual leave, sick leave, and State or optional retirement plan. The salary range for the Director of Annual Giving position begins at $60,700. The University Libraries intends to hire at a minimum of $70,000, with salary commensurate with experience and qualifications.

This position may be eligible for a hybrid work arrangement to include a partially remote work location, consistent with System Office policy. UNC Chapel Hill employees are generally required to reside within a reasonable commuting distance of their assigned duty station.

To Apply 
Please visit Include a cover letter, resume, and three professional references. Additionally, please share 2-3 samples of an existing professional writing piece that is relevant to this position. Some examples include: a solicitation letter or proposal, donor acknowledgement letter, annual giving mail or email appeal, or marketing collateral. You may upload individual documents or share links(s) to an online portfolio or individual published pieces.

The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or status as a protected veteran.